Social Broadcasting Case Study Ray McVinnie On YourFixTV
Ray McVinnie Masterchef judge from the NZ series of the TV program has been using Social Broadcasting now since October 2016. By utilising a weekly broadcast of a 30 minute cooking demonstration straight from his own kitchen, Ray, along with co-host Monique Bradley have build a brand presence that has reached over 7.5 MILLION unique facebook users as well as countless more through other platforms such as AfreekaTV, Periscope, Instagram and Youtube.
The show is broadcast across multiple social channels at the same time including Bite NZ http://www.bite.co.nz which is part of the New Zealand Herald. The show is building an audience as well as reach and has taken Ray from page 18 on google to number 2 FRONT PAGE of Google.
The YourFixTV studio is situated in Karangahape Road in the heart of Auckland and features a space for demonstrations, a couch area for chat shows and panel discussions aa well as a multiple camera setup in the beautifully appointed domestic kitchen.
Have a look at the photos.
You can book your own show over at YourFixTV, see their work with us page for details and how to contact them.